Breaking Out of The Bubble
By: Denise Ryder, Marketing Coach
On-line business is fantastic, I mean when you think about how easy it is to start an eBusiness and how inexpensive it is to get rolling, it isn't surprising to see so many people doing it. There
On-line business is fantastic, I mean when you think about how easy it is to start an eBusiness and how inexpensive it is to get rolling, it isn't surprising to see so many people doing it.
There are some hurdles but if you are open to learning and applying what you read, then of course some of those hurdles won't have such a heavy effect on your business.
The other hurdle of course is getting so wrapped up with what is going on, on-line, that you forget that there is another world besides on-line to consider.
Taking time and working your off-line market does a great many things for you.
Things, like:
1. discovering new markets that can drive your on-line sales in a huge way. Placing ads in your local newspapers and in community newsletters is a great way to gain exposure and hits to your web site. Hits from people who might not necessarily know that you existed otherwise.
2. finding and building alliances with off-line business owners is another way to leverage your marketing efforts. You could find an off-line business owner who compliments your products and services and co-author a newsletter together. You both promote the newsletter and market to each other's client base.
3. being able to connect with other (real time) business owners through networking. Let's face it we work in a little office all day with little to no real time contact with people. Getting out to network will get us into the swing of using off-line marketing tactics. Not only that, it is great to be a part of a group of like minded people who want to share experiences. There is a lot we can learn and apply from that!!
We are all great at performing the day to day activities that are involved with running our businesses. We do well working "in" our businesses. But we also need to break out and work "on" it as well. By that I mean breaking out of your bubble and using some of the strategies above. In addition to that, I also mean taking some time each day or once a week even and read something that will help you gain new business. That is the working "on" it.
We get all wrapped up at doing our work to make the customers happy once we have them. We forget that we also need to be doing the things that make the customers come to us in the first place. We figure that out a little too late and scramble to try and bring in business. If you just changed your mindset a bit and took the time to drive business in on a consistent basis then you would have a steadier flow ;o)
It's a balancing act but it is one that is not hard to do. Just schedule in time everyday. It won't happen over-night but if you keep at it, you will start to see how it pays off for you!!
About the Author
Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach
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